Client: Singtel Recreation Club (SRC)
Brief: Singtel Recreation Club (SRC) will be celebrating its 50th anniversary with a string of activities in 2022. In order to engage members, SRC is organising this SRC 50th anniversary logo design competition for a logo that will identify with the celebrations.
Result: The logo was awarded based on Credibility, Distinctiveness, Creativity, Memorability
Client: AUSSINO
Brief: To design the corporate stationery set
Role: Art Direction with rainbow & leaf elements applied to align with AUSSINO brand value and brand ambassador Vicky Zhao
Client: SKINBAR
Brief: To design the brand identity of SKINBAR online shop
Solution: Most of the skincare products will be in the bottle shape, which inspire to execute the iconic visual in the logo, using modern type face to enhance the look of online retailer brand.
Client: SINGAPORE RIVER
Brief: To design the new logo of SINGAPORE RIVER
Role: As a designer, what inspire me the most is the boat running along singapore river, which is the most common element of all three quays- Boat Quay, Clarke Quay and Robertson Quay, Using traditional paper boat but forming with triangular geometric shape came from urban setting in modern city.