eDM

Design mobile-first EDM approach with usable, desirable CTA buttons & findable text link in the accessible navigation, sourcing images from the brand library & prepare individual assets for front-end developer's Html development

Client: Hewlett Packard

Brief:  Design EDM with 3 tabbed navigation for "Upcoming | Assets Shortcuts | Event Highlight" for Digital Manufacturing & Marketing Update

Solution: As it is text-heavy content edm, "Read more" CTA links are created as well as tabs in default edm. Once users tap on it, edm will be fully expanded to reveal all content in web view *detailed page"

Tools: Adobe XD, Photoshop

Client: HP

Brief:  Design the announcement EDM for promoters-top scorers from different countries

Solution: Country managers are able to tap on country to find out who the top scorers are instead of showing all names & countries at one glance

Tools: Adobe XD, Photoshop

Client: DELL

Brief:  Design a series of EDM : Save the Date, Registration Open, Reminder, Pre-Departure EDM in order for event attendees to register the event & set as a reminder, download the app and update the info of event's agenda, speakers before attending.

Role: User Interface & navigation design

Tools: Adobe XD, Photoshop

Client: Infocomm India

Brief:  Design a set of reminder EDMs for online pre-registration for Infocomm India​​​​​​​

Solution : Reminder EDM is designed with prominent count down open date for new attendees as well as those already signed up are notified as friendly-nudge-email.

Role: User Interface & navigation design

Tools: Adobe XD, Photoshop

Client: Sanofi

Brief:  Design internal e-newsletter of Sanofi​​​​​​​

Solution : A performance dashboard is integrated with a little bit of infographic and illustration to highlight the prominent figures & a collage of Sanofi staffs' pictures at the end of EDM​​​​​​​

Role: Design & layout

Tools: Adobe Photoshop, Illustrator