What is it?
Just in time for the June Holidays, The Finder team together with Paragon Junior trotted down to Orchard Road's Paragon Shopping Centre and hosted the launch of the Totally Tropical Trip!
There are all sorts of activities for kids in an activity map.
How to participate
Grab this activity sheet after registration
Find the mysterious shops with activity posters which have different questions
Write down the answers on the sheet
Claim Prizes
Activity Station posters are placed at several shops, together with questions. For eg :
Q : What is the elephant holding in its trunk?
When they are done, they can claim the prizes.
Tropical Train
The tropical train standee welcomes to the participants, who will pose and take pictures. They will upload to their own instagram account with the particular event hashtag. Simply snap a photo at the Totally Tropical Trip photo op installation and upload the picture on Instagram with hashtags #paragonjunior and #thefinderkids.
Frame it!
The participants upload to their own instagram account with the particular event hashtag.
Simply snap a photo, print it out at live instagram Booth!
Social
Overwhelming posts received at instagram and driving the registration from facebook
Client: TheFinder Singapore
Brief: To design the kids event of “TOTALLY TROPICAL TRIP”
Solution: Train is put up in the theme of tropical forest with animals, which welcome the kids & parents in a fun way to enjoy the activity map game, taking the photo with train, collect the photos and goodie bags at Paragon.
Client: LTA, MINDEF, SBS, SMRT
Brief: To execute anti terrorism, public awareness campaign at MRT, bus stations, buses at islandwide.
Solution: Terrorists could possibly place and disguise any of the explosive items in public and if anyone sees any suspicious item, call 999 with the visual translation of a bomb disguised as ball among the balls.
Client: Lemlabs
Brief: To execute a series of print ad campaign for sports magazine
Solution: Lem Labs is the sports event management company, they do basketball, hockey, beach volleyball, football tournaments frequently. The idea is based on the silhouette of the football player, basketball player and hockey player, built by thousands of Allen keys, which has the shape of letter “L” represents Lem Labs company.
Client: AUSSINO
Brief: To execute Chinese New Year Campaign for retail stores
Solution: Cherry Blossom is a symbol of love, passion and prosperity, which has beautiful colour. It grow with the leaves, vines, branches in the form of “Joyful Abundance” special leafy typography and very fine traditional Chinese motif pattern to execute different collaterals across all the stores.
Client: W&T
Brief: To design Perfect Match Wedding Fair event campaign
Solution: Funny and cute wooden paper clips, wearing like bride & groom, kissing like there is no tomorrow, drives as the main visual and applied on print/ digital collaterals as well as the bendy bus before the event launch.