Behind The Scene
Behind The Scene
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1. Scouting
1. Scouting
After discussion with team and online research, scouting trip started based on different type of miniature indoor plants, flowers, terrarium at floral shops, there was one interesting item spotted which is a clock decorated with mini plants on top at Japan Home store.
2. Test Shot
2. Test Shot
I did several test shots at different locations such as photo studio, furniture shops, roof top balcony where skylines are, as well as different setting, using my mobile phone.
3. Sketch
3. Sketch
Sketch 1 : Clock
Sketch 2 : Terrarium
"Clock" has better visual impact, nice integration with plants, which naturally shows the growth and developing with time goes by meaning, which is align with "Thrive" coverline.
4. Photo Shoot
4. Photo Shoot
Recce was done, previously and decided to go at roof top garden where natural lights are the best for cover shoot but distracted by drizzle for a while on actual day shoot. Time's limited for everyone and carry to meet deadlines. At the end, the cover result is positive
after adding , styling with cover lines.
Yesh! This "THRIVE" issue, has been published successfully!
Yesh! This "THRIVE" issue, has been published successfully!
Client: The Finder Singapore
Brief: To direct/ design the “THRIVE!” cover shoot, Insider’s Guide pages for print. From there, it will be digitally executed into magzter app, followed by digital collaterals for instagram, Facebook, MBO, MPU and Leaderboard for websites. In Thrive, it is about exercise for every fitness level - whether you're hardcore workout vet or a beginner who just cannot muster up any exercise mojo.
Role: Directing the photographer, Styling the set up, Designing the cover and its pages.
Client: AUSSINO
Brief: To design SPRING SUMMER catalogue
Role: Art Direction of overall catalogue as well as the visual flow of pages in different themes
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